Gedeon Richter recognised the potential of export sales early on, and made it his mission. The first agency contract was signed in 1908 with Hotz in Milan for the sale of Richter products in Italy. This was followed in 1910 by a contract with two pharmacists in Berlin, who were given the exclusive right to market and sell certain Richter preparations in Germany and the Netherlands. Representation in Turkey was established in the same year.

Every spring, Gedeon Richter jumped in his Lancia to visit his European representative offices and business partners. He considered the trip his annual leave.

One of the basic tenets of planned economy was the specialization of tasks. First, the company's independent import and export activities were transferred to the Medimpex Foreign Trade Company, which was established specifically for this purpose. Later, research was also centralized, arguing that a factory should concentrate on manufacturing, and research should be the sole responsibility of the Pharmaceutical Research Institute set up for this purpose. The next step in the planned management was product profiling, with the aim of eliminating competition between companies and parallel production. As a result, Richter was entrusted with the production of medicines from plants and animals.

After the nationalization, the company was renamed the Richter National Pharmaceutical and Chemical Company, and later the Kőbánya Pharmaceutical Factory.

Cariprazine is an orally administered atypical antipsychotic drug that was approved by the FDA for treating adult patients suffering from bipolar I disorder associated with manic and mixed episodes and schizophrenia. The product is also approved in the EU for the treatment of adult schizophrenic patients.

The key result of the product innovation honoured by this award is an original drug primarily manufactured in Hungary that was developed by Hungarian scientific researchers and developers, and which has a marketing authorisation for over 70% of the global pharmaceutical market. With this unique innovation representing high added value, Richter has realised an ideal development concept captured by the slogan "invented and made in Hungary".